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Measurement and attribution top challenges for getting mobile right

Measurement and attribution top challenges for getting mobile right

The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers.

During the desktop/laptop era, marketers got spoiled by the availability of better analytics than they’d ever had in the offline world (with the possible exception of direct mail and DRTV). But the explosion of mobile use by consumers and business buyers is presenting unprecedented marketing challenges to agencies and marketing teams.

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