Millennials approach things differently. Unburdened by “traditional” perspectives, they are freer to consider unlimited possibilities and unconstrained opportunities. When challenges arise, they may confront obstacles and demand change in order to make progress. No surprise—this is the endlessly repeated cycle of generations, and the essence of youth.
This time, the difference is that this soon-to-be-dominant, digitally native group is technology-enabled, tech-facile, and tech-integrated. Sometimes the digital realm is an almost seamless extension of themselves, where the edges of real and virtual may not be clearly defined or controlled. They have the advantage of almost frictionless technology adoption, easily embracing powerful and versatile tools and solutions.