Hamburg, Germany-based mobile advertising company AddApptr has just launched its new Meta-RTB SDK on iOS and Android. It is the first of its kind, the company says, integrating all relevant programmatic marketplaces in one solution.
Given its expertise and predictive algorithm, AddApptr managed to increase eCPM for its publishers by 50% on average. In most territories, the delivered fillrate is close to 100%. Meta-RTB simplifies the integration and optimization of mobile RTB Exchanges “with the help of a sophisticated optimization algorithm.”