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Mobile Ads Failing Creativity and Relevance Tests

Mobile Ads Failing Creativity and Relevance Tests

Advertisers need to deliver more creative and relevant mobile advertising or risk losing consumer engagement entirely. That’s the headline conclusion of Mobile & Me – The Remodelled Brand Opportunity, a new report from Quantcast that explores the mobile behaviour and preferences of consumers in the UK, France and Germany.

The research was commissioned by Quantcast and conducted by Censuswide with 3,101 consumers in the UK, France and Germany with a mobile phone aged 16+ between 4 December 2015 and 6 Jan 2016.

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