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Mobile advertising a $22B opportunity in US

Mobile advertising a $22B opportunity in US

While the years of easy growth are behind the Internet industry, per Kleiner Perkins partner Mary Meeker in her annual Internet Trends report, opportunities exist, including at the intersection of data, mobile, voice and images.

Pointing to businesses such as Snapchat, Stitch Fix, Houzz and Amazon Alexa, Ms. Meeker underscored the potential in harnessing consumers’ always-connected status and interest in expressing themselves – increasingly via images.

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