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Mobile Marketing Statistics 2015

Mobile Marketing Statistics 2015

Mobile to overtake fixed Internet access by 2014” was the huge headline summarizing the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May (See our review of the latest later in in this post if you’re not familiar with this ‘must-read’ report).

The mobile statistics that the team at Smart Insights curates in the regular updates to this article include:

  • Ownership of smartphone vs Desktop
  • Mobile vs desktop media use
  • Mobile advertising response
  • Smartphone vs Tablet vs Desktop conversion rates

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