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Mobile now captures 2 out of every 3 digital media minutes in U.S.

Mobile now captures 2 out of every 3 digital media minutes in U.S.

That massive sucking noise you’re hearing while checking Facebook or playing with Snapchat’s brand-new messaging features just might be the signature sound of the entire mobile ecosystem, which is now capturing two out of every three minutes Americans spend on digital media.

In fact, smartphones alone account for almost half of digital time: According to a new comScore report released today, desktop’s share of our digital attention dropped from 47 percent in 2013 to 35 percent, while smartphone apps took exactly the opposite ride. With tablets included, mobile in general rose to 65 percent of our time-consuming digital media.

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