On February 26, 2015 Google gave marketers incredible insight into changes they have planned for their search algorithms and the exact day they will go into effect. Specifically, they announced that on April 21, 2015 mobile search engine results pages (SERPs) will be impacted by the mobile-friendliness of a website.
Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It is not long now until their algorithms for mobile search will shift to reflect this desire.
Google has given website owners forewarning about an impending change and the day the change will occur. As site owner’s head back to their site dashboards, here is what they should know about the importance of this announcement.