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Mobile – The Ultimate Marketing Weapon

Mobile – The Ultimate Marketing Weapon

We all know the numbers, the scale at which mobile internet is now used. One of the latest predictions by IDC is that by the end of 2016 there will be around 2bn mobile internet users worldwide, and Cheetah Mobile’s own research shows that mobile phone users spend 89 per cent of their time on smartphones in-app. From listening to music on Spotify to my Gett Taxi ride home in the evening, I know this to be personally true too.

Our research also shows that mobile users engage on average 39 times a month globally with apps.

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