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New Apple ads tout on iPad Pro battery life, laptop replacement features

New Apple ads tout on iPad Pro battery life, laptop replacement features

The three ads posted to Apple’s YouTube channel are the latest in the company’s Twitter inspired campaign that uses real tweets to underscore iPad Pro’s effectiveness as a tablet.

The first of today’s ads, titled “All day battery,” dramatically recreates a scene laid out by @srboilers in which her laptop dies halfway through a flight. Cut to a disembodied hand browsing Netflix, which recently gained the ability to cache offline videos, and a voiceover touting iPad Pro’s all day battery life.

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