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New Report Says Mobile Drives Sizable Chunk of All Email-Generated Revenue

New Report Says Mobile Drives Sizable Chunk of All Email Generated Revenue

According to a new report, the findings of which were shared with MMW on Tuesday, for the first time, mobile accounted for a third of all email-driven revenue in Q3 2016.

This reality is hailed as a milestone in the shrinking gap between desktop and mobile, according to data from Yes Lifecycle Marketing’s cross-channel marketing platform Yesmail360.

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