A fully optimized experience across devices is the holy grail for e-commerce and retail marketers. Getting mobile right has often been the sticking point. Now marketers are starting to get their head around what good mobile marketing looks like and are beginning to implement it.
Digital Doughnut surveyed over 100 retail executives and heads of e-commerce, asking them about their mobile strategy and the resources they had in place for managing it. At a time of massive disruption by mobile in both the in-store and online retail sectors, the findings make for interesting reading.