Radio advertising is far from dead. But it certainly has evolved.
Without question, reaching consumers while they listen to music still presents invaluable opportunities for advertisers. But for the best chance of being heard and truly engaging with listeners, it may be time to tune off the AM/FM stations and make the switch to streaming platforms.
Why? According to eye- and ear-opening new insight from Edison Research‘s latest study, traditional radio has complicated and confounded the practice of radio advertising.