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No Man’s Sky is being investigated for shady advertising practices

No Man’s Sky is being investigated for shady advertising practices

The Advertising Standards Authority (ASA) today confirmed it was launching an investigation into No Man’s Sky.

The watchdog group received ‘several complaints’ about deceptive advertising that featured enhanced graphics, large-scale combat and in-game behavioral models that never quite made it into the game. These complaints allege misrepresentation of the game itself, mostly due to screenshots and video that don’t accurately portray the experience users can expect once they’ve purchased the $60 game.

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