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Olympics Marketing Reveals Another Market Going for the Gold

Olympics Marketing Reveals Another Market Going for the Gold

According to a recent report from Bloomberg cited by the AGA, more than $1 billion was expected to be wagered – both legally and illegally – on the Summer Olympic Games this month.

With the games now behind us, we may soon know if that prediction was accurate. With all of the marketing hoopla surrounding the Olympics, the Rio games were certainly at the forefront of our minds this summer. But the marketing also raised awareness about a new market going for the gold.

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