Omnichannel is a hot topic that’s getting a lot of attention these days from brands worldwide. And why not? Buying has changed since the dawn of the omnichannel shopper.
Today, it can take months for someone to decide to buy, a process that can connect them to a brand in person, online, or via mobile as they check out storefronts, webinars, social channels, web content, email, and other media. Omnichannel means delivering a consistent experience throughout that journey—from discovery, to purchase, to post-purchase engagement—and ensuring that experience you deliver remains as frictionless as possible.