Home » Technology » Marketing technology » Once video killed the radio star. Now Gen Z surfers are becoming witnesses to social media’s murder of TV.

Once video killed the radio star. Now Gen Z surfers are becoming witnesses to social media’s murder of TV.

Once video killed the radio star. Now Gen Z surfers are becoming witnesses to social media’s murder of TV.

According to a confluence of newly published reports, marketers are already grabbing the first crop of naïve cohorts; Generation Z; the teen generation.

Based on a poll of 1,000 adults (including millennials) and 400 teens, professional services firm Ernst & Young (EY) has concluded that brands failing to address the differences between the two generations face immense problems.

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