Nothing gets a room of techies going like a good old build versus buy debate.
That was the case last year at the first Marketing Technology Conference in Boston. We continued the conversation here in a two-part series (Part 1 and Part 2).
Back then, there were only about 1,000 marketing technology vendors, if you believed Scott Brinker’s MarTech supergraphic.
Now, Brinker has doubled his estimate to nearly 2,000. And the build versus buy marketing technology debate is as unsettled as ever.