Home » Mobile Commerce » Mobile Marketing » Onward to Advanced TV: 8 in 10 Advertisers Use, Most Will Increase Spend in Coming Year

Onward to Advanced TV: 8 in 10 Advertisers Use, Most Will Increase Spend in Coming Year

Onward to Advanced TV: 8 in 10 Advertisers Use, Most Will Increase Spend in Coming Year

According to the Internet Advertising Bureau (IAB), a majority of advertisers (78 percent) have already leveraged some form of advanced TV in their marketing efforts — and 70 percent of advertisers anticipate spending more on the medium within the next 12 months.

That revelation comes from “Advanced TV: Ad Buyer Perceptions,” an IAB survey of 255 brand and agency decision-makers.

Read More

About the author

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>