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Opinion: 7 Ways to Diagnose Your Sales and Marketing Data Decay

Opinion: 7 Ways to Diagnose Your Sales and Marketing Data Decay

The following is a guest contributed post from William Wickey of LeadGenuis. Like bananas, your customer data starts out green, begins to yellow, and before you know it it’s attracting flies.

Data from LeadGenius shows that the average B2B sales and marketing database decays at over 3% per month —across all industries. Without action, over a third of your business contacts can go out of date each year, including key company information, personal details, and most importantly, accurate contact information.

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