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Organic Search and Email Marketing are the most effective channels for driving customer acquisition for Travel Brands

Organic Search and Email Marketing are the most effective channels for driving customer acquisition for Travel Brands

We all know customers don’t like ads, and have got especially good at ignoring them or blocking them when they’re online. Now this is really starting to filter through into the channels driving results online – Organic is rated as more effective than Paid Search or Affiliate marketing, at least when it comes to acquisition for travel brands.

The travel industry involves single big-ticket purchases – with customers only occasionally engaging in repeat business.  This makes it very different to many other industries, especially FMCG, where it’s low margins and repeat purchases that are the name of the game.

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