Urgent: If you use your website to sell a product, idea or service, those little social media icons (in the top right corner, next to your products, or in your shopping cart) are most likely hurting your business. Remove them immediately. Seriously, like now.
Contrary to popular belief, making your website more social, particularly relying on organic social media efforts, will not increase your sales. Instead, it will a) turn off Gen Y, boomer and senior shoppers; b) make your brand look unliked; and c) encourage people to leave your site. Here’s why:
Social media icons are distracting.
After analyzing hundreds of thousands online shoppers, our research team found approximately 91.6 percent of people who visit an ecommerce site leave without ever adding an item to their shopping cart. Cheapskates! Of those who do put an item in the cart, 68.4 percent do not purchase it. Blame A.D.D.