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Physical Stores Should be for Perishables, Not Products: The Ecommerce Strategy Making Millions for The Honest Company

Physical Stores Should be for Perishables, Not Products: The Ecommerce Strategy Making Millions for The Honest Company

In any industry, there are companies that are admired for the way they’ve built their business. When it comes to ecommerce, The Honest Company is one such enterprise from which entrepreneurs and business owners alike can learn valuable best business practices for scaling and building a loyal customer base.

At this year’s SXSW Interactive Conference, audiences heard directly from co-founders Jessica Alba and Brian Lee on how The Honest Company established itself online, the two executives sharing the inspiration behind the company, its ecommerce strategy and some of the lessons they’ve learned along the way.

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