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Predictive Analytics Comes to Mobile Ad Mediation

Predictive Analytics Comes to Mobile Ad Mediation

Ahead of the weekend, Tapjoy announced a partnership with ironSource that will combine Tapjoy’s user level segmentation and predictive analytics capabilities with ironSource’s video mediation solution.

The partnership, we’re told, is intended to help mobile app developers ensure the best possible user experience for paying and predicted future paying customers, while driving optimal revenue from their inventory designated for ad monetization.

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