Indian retailers are embracing e-commerce technology to create new online behaviors. Boosted by demographics, increasing Internet infiltration, smartphones. and social media, the retail opportunity in India is considerable, and the growth of e-commerce is creating many exciting experiences for shoppers.
In turn, sellers and retailers are focusing on their online presence, offering consumers a plethora of choices at competitive prices. B2B markets, including small and midsize businesses, are also taking advantage of an increasingly level playing field.