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Privacy fears causing consumer trust in mobile services to plunge

Privacy fears causing consumer trust in mobile services to plunge

Casting a spotlight on the immense challenges confronting the mobile industry, a new report shows that a range of security and privacy issues have dramatically eroded consumer confidence.

According to the study released at the Mobile World Congress in Barcelona by Syniverse, a mobile enterprise communications company, about 50 percent of consumers report that their trust in brands and mobile operators has dropped. Overall, more than 70 percent of consumers say they don’t trust mobile-related businesses to safeguard their private information.

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