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Push Notifications Lift Retention Rates

Push Notifications Lift Retention Rates

This year, 196.2 million US mobile device users ages 14 and older will install at least one app on their devices, eMarketer estimates, representing 81.5% of mobile users. How can apps avoid getting lost in the sea of icons on mobile screens? Push notifications are key.

According to research by Localytics, monthly app launches among mobile app users worldwide who received push notifications averaged 13.2 in May 2015—26.9% higher than the average of 10.4 for users who didn’t receive them.

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