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Retailers should continue to test Snapchat, but at a small scale

Retailers should continue to test Snapchat, but at a small scale

As Snapchat is just now establishing itself as an integrated purchasing platform, consumers lack significant intent to purchase, but that does not mean retailers should not test the waters with small campaigns that include direct calls-to-action.

Online subscription retailer Fabletics is making it easier for its key demographic to signup through a shop now Instagram ad campaign in which users fill out a quiz to get personalized products.

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