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Retailers wrestle with consumers’ desires to shop anywhere and anytime

Retailers wrestle with consumers’ desires to shop anywhere and anytime

80% of retailers are unprepared for the supply chain changes required to meet customers’ demands to shop any way they want, a study finds.

Retailers have rolled out the “shop anywhere, anytime” strategies that customers want, but they are grappling with how to handle the resulting inventory and financial challenges, a survey shows.

Though retailers say they are working to improve fulfillment capabilities, 80% of those surveyed say their top challenges are inventory visibility and accurate assortment planning between e-commerce and their stores, according to a study by retail consulting firm HRC Advisory.

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