Introduction and design
If you’ve handled one of Nokia’s vast array of Windows phones in the past few years twirling the Microsoft Lumia 535 round in your hands will feel instantly familiar.
It’s a plastic shell, with rounded corners and anonymous black front. Slippy but able to take a few knocks, this screamingly orange device is yet another in a succession of absolutely unsubtle Lumia devices – and it’s goshdarned cheap too at £89 (around US$135, AU$164).
But this isn’t a Nokia phone. Well, for all intents and purposes it is, but no mention of the Finnish brand can be found anywhere on this bargain priced smartphone. Where the old familiar logo was, the Microsoft branding now sits proudly above the 5-inch display.
This is one of the first phones to come with the Microsoft Lumia branding, after the software giant completed its buyout of the phone maker earlier this year. While the Nokia name will live on with other products, notably the iPad mini-esque N1 tablet, Microsoft has started to completely remove it from all its phones.