Artificial intelligence ad and marketing solutions firm Rocket Fuel has launched a partner certification program, offering clients the ability to access over 100 best-in-class technology providers from across the paid and owned marketing ecosystem.
Among the 100-plus partners signed up for the Gold and Silver Certification Program are comScore, Experian, Nielsen Catalina Solutions and Datalogix, as well as experts in connected platforms, targeting and measuring data, attribution technology, and exchanges for display, video, mobile and social media.
“Rocket Fuel’s partners are essential to our business, and core to the success of our customers’ digital marketing initiatives,” said David Skinner, vice president of global partnerships at Rocket Fuel. “We see tremendous value in partnering with best-in-class companies to bring further value to our customers and provide our partners access to resources that drive optimal business outcomes.”
Customers using Rocket Fuel’s platform will be able to tap into the partner ecosystem to access integrated capabilities, providing them with a curated set of solutions that drive ad performance and return.
The expanded program allows partners to apply for Gold and Silver certification levels, based on platform usage, strategic alignment and market presence, and access the company’s best technical minds for collaboration and support.
“Rocket Fuel’s partner certification program puts the power back in the hands of the advertiser which makes them an ideal marketing partner for our own customer-first approach to addressable advertising,” said Ian Wright, vice president of global product management for Experian.