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See, hear, touch: Brands capitalize on human senses to drive mobile value

See, hear, touch: Brands capitalize on human senses to drive mobile value

A flurry of interactive features on branded digital experiences show how marketers are broadly ramping up mobile-first utility by appealing to the key human senses of touch, hearing and sight.

Marketers are increasingly embracing Tinder-like swiping, image recognition and voice recognition for a variety of mobile-driven experiences that are easier and more convenient than ever. As opposed to the few standalone examples from previous years, there is a much bigger migration beyond desktop interfaces to embrace mobile-first approaches in 2016.

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