When Apple announces a new product, you can almost always be sure that the company is going to boast about how it managed to make it x amount thinner by accomplishing z and y feats.
In fact, as far as Cupertino’s mobile devices are concerned, we can think of only one instance when a new generation of product was thicker than the older gen – the “New iPad”, a.k.a. the iPad 3 had to get bulkier than its predecessor, most probably due to the fact that it was rocking a crisp retina screen (2048 x 1536) and needed some extra battery to keep the lights on for what is now a standard amount of time for iPads (~10 hours). Nevertheless, the Cupertino slate has evolved quite a bit since then and has fallen in line with Apple’s custom to always go thinner.
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