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Smart Watch-Sporting Males Pass on Mobile Apps

Smart Watch Sporting Males Pass on Mobile Apps

Some items in the wearables category have followed a nontraditional trajectory of adoption, with populations other than young males latching on. But for smart watches, the earliest adopters look even more young and male than usual, based on research from Resonate conducted last year, before the Apple Watch had come to market.

Types of Mobile Apps Used by US Adult Smart Watch Owners, by Gender, Oct 2014 (% of respondents in each group)

Among the smart watch owners Resonate polled in October, nearly two-thirds were men (63%), and a solid majority were under age 35, including 26% ages 18 to 24.

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