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Staples Finds Great Success with Collaborative Mobile Media Campaign

Staples Finds Great Success with Collaborative Mobile Media Campaign

Yes, you may turn to Staples for back-to-school supplies, but its bread and butter is in servicing the needs of the nation’s small-business owners. A recent interesting story in AdExchanger documents the retailer’s experiment in figuring out how mobile impacted ultimate sales conversions.

“People know we sell paper, pens, ink and toner, but don’t always know we sell cleaning supplies and things for the break room or office facilities,” said Ellen Comley, VP of integrated media for Staples.

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