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Starbucks’ Digital Dominance is Cup of Strong Info Every Business Should Study

Starbucks’ Digital Dominance is Cup of Strong Info Every Business Should Study

“Starbucks’ fiscal 2015 is now in the books and besides strong same store sales and record revenue and earnings, the biggest takeaway is that the company’s digital efforts are generating stunning returns,” says Larry Dignan in a ZDNet piece this week.

Dignan — who calls Starbucks “a digital innovation machine” — thinks enterprises everywhere need to take notice.

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