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Mobile Ads Failing Creativity and Relevance Tests

Mobile Ads Failing Creativity and Relevance Tests
Advertisers need to deliver more creative and relevant mobile advertising or risk losing consumer engagement entirely. That’s the headline conclusion of Mobile & Me – The Remodelled Brand Opportunity, a new report from Quantcast that explores the mobile behaviour and preferences of consumers in the...

The 10 Commandments of Content Marketing

The 10 Commandments of Content Marketing
Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach sound-bites and executing against a programmatic calendar only to miss...