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TapJoy Launches Marketing Automation Platform for Freemium Apps

TapJoy Launches Marketing Automation Platform for Freemium AppsMobile marketing firm Tapjoy has launched its Marketing Automation and Monetisation Platform at the Game Developers Conference in San Francisco, aiming to enable freemium app developers and publishers to maximise lifetime value from users.

The new offering combines predictive analytics, marketing automation, IAP-driven monetisation and Tapjoy’s rewarded ad solution together, with the hope of transforming the company into the industry’s most comprehensive mobile marketing automation platform.

“Freemium app developers understand that the vast majority of their revenue comes from a very small percentage of users,” said Steve Wadsworth, president and CEO of Tapjoy. “Tapjoy’s Marketing Automation and Monetisation Platform helps optimise the revenue from those proven spenders, while also uncovering more spenders and increasing engagement and ad-based monetisation from the rest of their audience.”

The platform introduces the company’s Future Value Map, a solution that makes use of data science, segmentation and proprietary algorithms to predict the future behaviour of individual users, and determine which format of marketing message will have the most impact.

“We are very excited about Tapjoy’s newly integrated product, especially the new analytic features and marketing automation tools,” said Domin Yoon, product manager at NeoGames. “The Future Value Map gives us a clear picture of our users’ lifetime value potential, and allows us to conduct effective marketing campaigns using this segmentation.”

Tapjoy’s SDK is currently embedded in over 270,000 apps globally, and the company reaches more than 520m monthly active users.

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