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Telenor Acquiring Marketing Technology Firm Tapad

Telenor Acquiring Marketing Technology Firm Tapad

This week, Telenor Group is spreading the word about its big news. The company, we’re told, has entered into an agreement to acquire approximately 95% of Tapad Inc., a marketing technology firm. The deal is worth a reported $360 million.

The acquisition enables Telenor to take a position within the rapidly growing market for advertising technology, and secures important competence within digital marketing and analytics.

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