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The 2017 App Stores Changes: How make the most of the latest trends

The 2017 App Stores Changes: How make the most of the latest trends

The public-facing changes made to the App Store in Fall 2016 have been nothing short of monumental, but for Apple the shift marks only the beginning of a new methodology for interacting with developers and consumers.

As we roll into 2017, Apple’s recent updates will begin to solidify into a new App Store hierarchy, one which will include Search Ads as a core pillar and send a friendlier message to developers.

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