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The 3 Ad Creative Types Digital Marketers Need To Master

Digital advertising creativity is flourishing, having undergone a dramatic transformation over the past several years.

Gone are the days of using digital ads almost exclusively for direct marketing purposes. Today, marketers are successfully employing digital advertising to achieve strategic objectives all along the purchase funnel.

The digital advertising market is trifurcating into three types of advertising to fuel this: concept ads to drive awareness and interest, content ads to turn interest to desire, and commerce ads to fulfill this desire with tangible actions.

The 3 Ad Creative Types Digital Marketers Need To Master

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