The tone and quality and quantity of your content does indeed define you online with ebooks, blog posts, tweets and social sharing as some of the content credibility indicators. We also have seen the rise of content marketing over the last 10 years as it has moved on from what could have been a short term fad to an embedded marketing trend.
The outcome and footprint of all this content and sharing? It’s data. Thought leadership and influence can now be measured. Appearing on a Forbes list is now a data game.