When planning your marketing mix, the most important component is email. Why? Because it’s the easiest way to reach people, considering that 85 percent of the world and 91 percent of the US have an email address and check their inboxes daily. It’s also the digital marketing workhorse that generates the highest ROI, outperforming social media and even direct mail! If you’re trying to be hip, sure, you can fire up an Instagram or Snapchat account. However, if you’re actually trying to make some money, turn to good ol’ reliable email.
You probably have a bunch of questions on how to jump start an email campaign. When should I email people? How do I build my list? How can I do this efficiently? After reviewing thousands of email campaigns as the CEO of an email marketing company, I’ve come up with these six indispensable rules for building a killer email program. They will help you to maximize subscriber rates, engagement and ROI across your campaigns.