Banner blindness happens when people ignore banner ads. Think of yourself for a second. You probably saw a few banners today. Do you recall any of them or their offers?
Many studies have shown that online users ignore banner ads and the messages they contain. In fact, only 14% of consumers remember the last ad they saw and the company or product it promoted. Even with today’s sophisticated targeting technology, relevance remains a key challenge – only 2.8% of online browsers think ads are relevant.
KPIs for measuring Brand Marketing