It’s hard to talk about “conversational commerce”—a concept coined by Uber’s Chris Messina to describe the future of messaging apps—without mentioning chatbots.
Chatbots are essentially programs pretending to be people that you can interact with through text or even voice.
Essentially, you can talk to these chatbots in your messaging apps, much like you would any other contact in your list, to get the day’s news or even get something done.
In the context of conversational commerce, where messaging apps become a bridge between consumers and businesses, chatbots seem to be the best answer for ecommerce business owners to manage thousands of one-to-one conversations with customers.
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