Passwords have long been the method of choice for authenticating users online. But we’re moving toward a world where consumers will no longer need handwritten lists to keep track of all their usernames and passwords from Netflix accounts to online banking accounts.
Both the success of mobile-first applications and the occurrence of data breaches are driving businesses to implement stronger authentication while improving user experience. Phone verification has become the leading option for authenticating users on mobile devices.
3 Principles of Lean Marketing