With new smartphones being released every year and fast-fashion cheap enough that it doesn’t wholly matter if you wear it only once, today’s shoppers have gotten pretty used to replacement rather than restoration. But the ECommerce repair industry is booming, especially when the item to be fixed is small, affordable and necessary.
After all, few consumers want to walk into a brick-and-mortar for a small fix. That doesn’t mesh well with today’s quick and convenient shopping preferences. And for an item like a laptop key, online commerce is a perfect fit.