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The Importance of Google AdWords and How to Create and Manage a Profitable Campaign

The Importance of Google AdWords and How to Create and Manage a Profitable Campaign

The world of ecommerce is ever-changing and even the seasoned ecommerce professional can get overwhelmed with the amount of detail. Between managing your site to ensure proper inventory flow to optimizing every page for conversion via A/B testing, there’s a lot to do to reap the benefits of all the internet has to offer including SEO, social media and inbound marketing.

Don’t worry, though. To help out all ecommerce professionals, from those just starting their own store to those managing a site for a legacy brand, we’re dedicating a weekly post to making sure you’ve got your I’s dotted and T’s crossed when it comes to running an online business.

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