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The key trends which will shape financial services marketing in 2017

The key trends which will shape financial services marketing in 2017

In many countries, the financial sector is facing significant challenges as new online services are created. In some, such as the UK, the government is actively seeking to encourage new entrants such as the new wave of challenger banks Atom and Modem and the incumbents are seeking to upgrade their legacy systems in order to meet the ever increasing expectations of digital savvy customers.

In this blog, we explore key trends, latest developments and digital innovations and how they apply to both business and consumer markets ranging from established financial services brands and new fin-tech startups to IFA intermediary market.

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