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The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries

The rise of ‘Micro Moments’ and how to optimise for ‘near me’ search queries

In the past year or so Google has published numerous articles and research around the topic of ‘Micro-Moments’, which it describes as “the new battleground for brands”.

Let’s look at a top level overview and then we’ll explore a few ideas around how to optimize one particular micro-moment.

So what are ‘micro-moments’, exactly? Google says they are “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.”

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